PRIVACY
Privacy notice
This is the privacy notice of Silverlight Studios. In this document, “we”, “our”, or “us” refers to Silverlight Studios. This document sets out how we use and protect any information that you give us when you use this website or through project work.
We respect the EU’s General Data Protection Regulations (GDPR) and this policy explains how we collect and treat any information you give us.
We value your privacy as much as we do our own, so we are committed to keeping your personal and business information safe. We are uncomfortable with the information companies, governments, and other organisations keep on file, so we ask for only the bare minimum from our customers. We’ll never use your personal information for any reason other than why you gave it, and we’ll never give anyone access to it unless we are forced to by law.
By using this website, you are agreeing to the conditions outlined in this policy. Should you have any questions related to your personal data or our privacy practices please don’t hesitate to get in touch by emailing support@silverlightstudios.co.uk.
Owner and data controller
Silverlight Studios
Contact – info@silverlightstudios.co.uk
What is personal data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
What information do we collect?
We may collect information based on how you interact with us or our website. This could be because we have a contractual or legal obligation with you or because you have submitted a contact form on our website.
| Data type | How we collect data |
|---|---|
| Business Development Data: business cards, contact details and company details and relevant potential project notes. | When you make an enquiry via social media or the contact form on our website; you attend a network event where we exchange business cards; or your details are shared with us by a third-party as part of a referral. |
| Client Data: contact information (business email address, telephone number), company address, invoice details, purchase history, account details for third party websites relevant to the project i.e. website logins, hosting and domain registration accounts, social media accounts etc. Client Customer Data: contact information (email address, name, telephone number). | When you or your company engage our services. When you correspond with us by phone, email, other electronic means, in writing, or when you provide information directly to us. |
| Supplier Data: contact information (incl. business email address) order details, and bank details. | When you or your company offer to provide, or provides, services to us. |
| Technical data: includes Google Analytics, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. | When you or your company access and use our Website. |
How do we use the information we collect?
We gather this information to understand your needs and provide you with a better service. Under the Data Protection Legislation, we must always have a lawful basis for using your personal data. The following table describes how we will use your personal data, and our lawful bases for doing so:
| Data use | Lawful basis |
|---|---|
| To register you as a client with us; To provide our digital marketing services to you, as agreed by you or your organisation; and To process payments, billing and collection. | To fulfill a contract, or take steps linked to a contract, with you or your organisation. |
| To facilitate effective personal contact; For handling administration related to our digital marketing services. To ensure optimum delivery of our services. To gather information required to administer and follow-up with prospective clients. To analyse and improve our services and communications and to monitor compliance with our policies and standards; For security purposes. | As required by us to conduct our business and pursue our legitimate interests. |
| To communicate with you to keep you up-to-date on the latest developments, announcements, and other information about our services (including newsletters and other information), events and initiatives; to send you details promotional activities. | Consent. |
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details at the end of this privacy notice.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
How do we keep the information we collect?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
| Data collected | Time data is kept |
|---|---|
| Business Development Information: business cards, contact details and company details and relevant potential project notes. | 2 years after last contact. |
| Client Information: contact information (business email address, telephone number), company address, invoice details, purchase history, account details for third party websites relevant to the project i.e. website logins, hosting and domain registration accounts, social media accounts etc. Client Customer Data: contact information (email address, name, telephone number). | Financial records: 6 years after then end of the financial year. Client contact: duration of client engagement, then 6 years. Client customer data: duration of project and up until termination of contract. |
| Supplier Information: contact information (incl. business email address) order details, and bank details. | 2 years after last purchase order. Financial records: 6 years after the end of the financial year. |
| Technical information including: Includes Google Analytics Client ID, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. | Please see the ‘Cookies?’ section. |
Cookies
Our Website may place and access certain first-party cookies on your computer or device. First-party cookies are those placed directly by us and are used only by us. We use cookies to facilitate and improve your experience of our Website and to provide and improve our products and services. By using our Website, you may also receive certain third-party cookies on your computer or device. Third-party cookies are those placed by websites, services, and/or parties other than us. Third-party cookies are used on our Website. In addition, our Website uses analytics services provided by Google, which also use cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our Website. For more details, please refer to our Cookie Policy.
Links to other sites
Our website may contain links to other websites of interest. However, please be aware that we do not have control over content and legal alignment of third party websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.
Controlling the information we have collected
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”. If you would like a copy of the information held on you please contact us at info@silverlightstudios.co.uk.
If you believe that any information we are holding on you is incorrect or incomplete, please contact us at info@silverlightstudios.co.uk.
Complaints
We take complaints very seriously. If you have any reason to complain about the ways we handle your privacy, please email us at info@silverlightstudios.co.uk.
Review of this privacy notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection. Any changes will be made available via email. This Privacy Notice was last updated on 08 November 2022.